Since we have signed an NDA with the company we worked with, we cannot disclose the company’s name for this case study.
SERPManiac worked with this email marketing SaaS company from May 2023 to February 2026
Strategy & Insights
Audience Segmentation
- Who they are: Small business owners, boutique agency founders, or “marketing teams of one.” We also created separate content strategy campaigns for “Scale-up E-commerce Merchants” or “Marketing Teams in Transition”.
- Pain point: Overwhelmed by multiple tasks and fragmented tools. The aim is to provide them with tools that allow them to set the tool up and then keep it running in the background.
- Content Strategy Angle: Focusing on creating content that solves different pain points and approaches different stages of the funnel.
- Example: How to Use SMS and Email Together to Recover 20% More Abandoned Carts (targeting Revenue & Integration)
- Example: The Beginner’s Guide to Transitioning from Gmail to Professional Email Marketing (targeting Efficiency & Simplicity)
- Example: Guide to Omnichannel Customer Journeys (targeting Centralization & Strategy)
The Execution
We executed this by producing 50+ high-quality assets and securing 100+ high-authority placements to accelerate the ranking of our core content pillars.
Increasing organic traffic numbers to 618,051 visitors
This case study outlines the growth we saw for an email marketing platform.
We scaled the brand’s market share by aligning a high-intent keyword roadmap with a multi-layered content engine, backed by a targeted authority-building campaign to solidify search dominance.
Goals
This client was already bringing in thousands of visitors every month when we started working with them. They aimed to rely more heavily on organic traffic to bring in more leads.
They shared some of their aims with us:
- To remain an industry leader in email marketing.
- To increase sign-ups from organic traffic and reduce reliance on paid acquisition techniques.
- Establish topical authority in high-intent categories like ‘Marketing Automation’ and ‘CRM Integrations’
