Since we have signed an NDA with the company we worked with, we cannot disclose the company’s name for this case study.
Increasing organic traffic numbers: 148,574 visitors to 530,249 visitors
This case study outlines the growth we saw for an email marketing platform we have worked with for 16 months.
This platform was already a significant player within the email marketing industry, bringing in tons of unique visitors in organic traffic when we began working with them.
Focusing on content creation, keyword research, and consistent domain authority growth helped grow the business further.
Goals
This client was already bringing in thousands of organic visitors every month when we started working with them. They aimed to double that and bring in even more leads from a thriving organic channel.
They shared some of their aims with us:
- To remain an industry leader in email marketing.
- To increase sign-ups from organic traffic and reduce reliance on paid acquisition techniques.
- Getting mentioned and linked to from DR 70+ blog posts with a minimum traffic level of 5000 visitors every month.
The solution to that problem was to get relevant links from publications closely tied to the industry and focus on building content clusters while keeping site architecture in mind.
Results
- 13,076 new keywords ranking on the first page
- 5,250 keywords ranking in the top 3 results.
- 256% increase in organic traffic